Daniela Geraci 


The Central Saint Martins graduated designer explains herself and her insane passion for burlesque

I'm British and Italian and I grew up in Wolverhampton, in the Midlands of England. I'm from a working class background, I live in London now with my two pet Rabbits after studying my BA in Fashion Textiles at London College of Fashion, and my Masters in Fashion Womenswear at Central Saint Martins.

A lot of yourself poures out from you collection.

The Woman I represent is myself, I am open about my struggles with my mental health and it comes out a lot in my work because how could it not? I want to show the power of having emotion and being fragile which is often seen as being 'hysterical' and weak, but I think it is strength. Having the ability to face your own emotions and constantly have to put yourself back together again and keep going is a tough think to do and requires a lot of strength and motivation.

Dressing up and making clothes is all part of creating a self, it's escapism, creating an vision of how you want to be perceived by others and most importantly how it will make you feel when you are dressed in that vision. Vintage lingerie is a big part of my design inspiration, imagery of burlesque queen's from the 50's like Bettie Page, Tempest Storm, Blaze Starr and Tana Louise helped me start to feel comfortable in my body, and embrace my sexuality. It taught me about the power of being a female and I started my own version of power dressing.

You designs speak about vintage and retro fashion, something back in the early 90th century.

Well the vintage feel my work has comes a lot from how I dress and wanting my collection to be a extension of myself, having context within my work is very important to me, I want to show that I have something to say and I'm saying it and I don't just want to make a pretty dress. The research stage is something I probably spend way too much time on, I always start reading academic texts related to my visual research.  

What is the criteria for selecting such a delicate colour palette?

My colour palette is something that I ended up just doing what came naturally to me, I looked at my own wardrobe and what colours I was drawn to and recreated that, a lot of my collection is all hand-dyed by myself so it is something that was important to me. I was inspired a lot by Louise Bourgeois - the particular peachy pink that she used within her work I was obsessed with having that in my collection.

Do you think you will change your vision in the future?

I don't think I have the ability to change my vision or aesthetic - what I do is very drawn from my emotion and it's important to me that my work is very personal to me. I don't know if that is necessarily a good thing, but it's honest and it's pure.

CREDITS: Daniela Geraci, photography  1granary, model Ana Vik